Author, blogger & principal of Writing the Wrong, Dennis A. Smith has created a logo that intertwines three concepts.
Consider this logo now (to the right) and attempt to divine the three concepts . . .
A light-bulb represents wisdom, knowledge or wisdom such as when we have an “Ah ha! Moment”, e.g “when the light comes on”. It is also an example of revealing the truth, the phrase Writing the Wrong uses is that “the cockroaches flee when the light comes on!”
Asking questions is one of the, if not THE key attribute to truthseeking. Investigating something is always asking one question after another. What happened? Who did what? When and [most importantly] why did they do it?
An investigator will never stop asking questions until he/she understands something.
A strong valid opinion results from having asked the right questions and the right time from the right people to know enough to formulate that opinion. It may not always be correct, but it is usually enough to draw a reasonable conclusion of fact.
A New Zealander, with half-caste Maori children, I included the koru into a combined lightbulb and question-mark – both strong components of the logo. The koru is the least noted component of the logo, and more recognisable to Kiwis familiar with the fern symbolism.
My personal byline is “Always thinking”. My online handle is “VICTUSINAMBITUS” – Latin: Living/life on the circumference/edge.
TIP 18:
The art of warfare teaches us to build our opponent a golden bridge for his retreat.
The bible exhorts us to avoid warfare by initiating reconciliation while the other King is far away, probably because only the bankers really win a war!
Develop your own personal or business logo, byline or story by thinking through the components of your message. One business chose their byline “. . . where you are a person and not a number!” as a result of the founder’s son’s description of the secret of his father’s business – treating people as humans.
Brainstorm with others & think about things from others’ perspective when working out how to present yourself. Remember that integrity in marketing is critical in a country and a culture where we can “smell BS at a hundred paces”. Don’t claim to be a “wonderful woman” when you’re known as an “ungoldly gossip”, or to be “the best in your industry” when you’re only 20!
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